At mercedes benz cars, earnings before interest and taxes (ebit) for the current year will actually be "slightly below" the previous year, announced zetsche at the presentation of the financial statements on thursday in stuttgart.
In 2012, operating profit at mercedes benz cars had fallen by 15 percent to 4.4 billion euros. Only from 2014 onwards did the manager promise a return to rising profits for the automotive division. Zetsche’s imminent contract extension until 2018 comes under difficult circumstances.
"We intend to invest heavily in our future this year, which will naturally have a corresponding impact on our earnings," said zetsche. For the past year, he drew a mixed balance: "2012 was a year with many successes for daimler, but also with recognizable potential for improvement," he said in his speech. Daimler had missed its "strategic targets". "We are not yet at the goal, but on the right way."